Outliers (Speaker and Audience)

          Malcolm Gladwell is a Canadian journalist based in New York.  He has written five books, The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, What the Dog Saw: And Other Adventures, and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. All five books were on The New York Times Best Seller list. In addition to being a bestselling author, Gladwell is also a speaker and has been on job as a staff writer for The New Yorker since 1996. His works deal with research in the areas of psychology, social psychology and sociology.  By 1987, Gladwell’s name was appearing on The Washington Post where he was covering business and science. He worked at The Washington Post till 1996 when he shifted to The New Yorker. His work in The New Yorker was appreciated by the readers and he gained recognition with two articles in particular, The Tipping Point and The Coolhunt, both written and published in 1996. The articles later became the basis for his first book, The Tipping Point. Gladwell received an amount of $1 million for this book. n addition to being recognized and appreciated for his works, Gladwell has also been acknowledged with prestigious honors such as the American Sociological Association’s first Award for Excellence in the Reporting of Social Issues in 2007, an honorary degree from University of Waterloo in 2007 and another honorary degree from the University of Toronto in 2011. Currently, Malcolm Gladwell continues to write for The New Yorker. He also serves as a contributing editor for sports journalism website, Grantland. 
          There is not a very specific audience for this book, Gladwell intended for it to be read by those who wish to be successful. The book covers a wide range of topics that can be appreciated and understood by a majority of people. Outliers is not just for the elite who want to refine themselves to become better, it is also for all who are eager to begin their path to success. The audience of the book are adults of both genders and all ethnicities. On a broader scale, Gladwell wants his book to be seen by society as a call to action; a plea to give youth more opportunities to succeed. 

- Timothy Cherpes